Giulio Iacchetti and InternoItaliano is creating Rimini Rimini, inside of Eataly Munich
published on: 29 agosto 2016
Internoitaliano and Giulio Iacchetti designer and founder of Internoitaliano -designer’s objects and furniture brand - are creating RIMINI RIMINI, a temporary installation that will run from August to December of 2016, dedicated to the theme of the classic German summer vacation in Italy. It will be hosted by the restaurant Adriatico, which is found inside of the Eataly Munich store at Viktualienmarkt 15. The project was developed in total symbiosis with the impressive architecture of the historic Schrannenhalle market that hosts Eataly — a large space comprising 4,600 square metres over two floors and two mezzanines. Built in 1853, this building quickly became an important commercial and cultural hub in the heart of the city.
The inspiration for this project is the very Italian theme of summer along the Adriatic Coast in the re-sort town of Rimini, an area of the country beloved and often frequented by German visitors. The physical sign of the installation, RIMINI RIMINI, is comprised of many light bulbs on the ceiling of the bar in homage to both the local festivals of the Rimini area as well as the graphic design of 1950s highway signs marking the entrance to a city. A double file of 25 colourful umbrellas lines a bright and sunny aisle directing the gaze of the customer/visitor up to the mezzanine where the Adriatico restau-rant is found, and after passing by wooden beach cabanas, one is struck by the summer vacation feel of the whole restaurant with its director’s and beach chairs, sun umbrellas, and beach bar food typical of the Northern Italian Adriatic Coast. The installation extends to the restaurant’s seating area where the design of the tablecloths is coordinated with the menus, and the uniforms of the serving staff resemble the vivid but simple colours of the ceramics and rust prints of the Romagna region.
Giulio Iacchetti has designed for many Italian and international brands such as Alessi, Artemide, Coop, Magis, Moleskine, and the Frankfurt Fairgrounds, as well as curated exhibitions at the Triennale di Mi-lano, Expo 2015, and the Museum of the Diocese of Milan. He has always pursued excellence and his work epitomizes the soul of Italian design. In 2008, Iacchetti wrote a book on Italian design titled Ita-lianità, published by Corraini Edizioni. With Internoitaliano, he has decided to collaborate with a studio of Italian artisans to create new housing scenarios inspired by Italian design and ingenuity. Giulio Iacchetti’s commitment to Italian excellence makes him a natural collaborator for Eataly, a company whose identity is founded on representing the best that Italy’s gastronomic culture has to offer.
Eataly Munich is the company’s first store in Germany. Having opened last November, this endeavour is a partnership between Signa Retail and Eataly Distribution Deutschland GmbH, a joint venture forged with the objective of bringing Eataly to Germany, Austria and Switzerland. With its 70 covers, Adriatico is renowned as the gourmet seafood restaurant among Eataly Munich’s 16 restaurants. The people who make Eataly Schrannenhalle an already celebrated Italian gastronomic establishment are its more than 220 staff members including pizza makers, cooks, pastry chefs, bakers, servers, butchers, baristas, chocolatiers, ice cream makers, and wine and beer experts — all of whom are dedicated to their mission of bringing the best of Italy’s flavour to the rest of the world.
Per saperne di più su: GIULIO IACCHETTI