Internoitaliano presents its new products in the Brera Design District
published on: 18 aprile 2016
Internoitaliano reconfirms its presence in the city on the occasion of the Salone del Mobile with three important sales and presentation points in Milan’s Fuorisalone. New products — as well as new designers and new artisans — have now become part of the Internoitaliano project.
_In the Brera Design District, at Via Palermo 1 — in a dedicated space on the first floor in the courtyard — Internoitaliano presents seven new products and the latest developments in the Neri family of mechanical pencils in addition to its ever-expanding collection of furnishings and accessories. The new proposals include a chair (designed by Alessandro Gnocchi, a newcomer to our group of designers), a desk, and newly designed stationery products.
It’s also important to note that Internoitaliano involved three examples par excellence of Italian craftsmanship, here to present their projects and objects to the public: Fattobene, Lanificio Leo and Tobeus. A unique space dedicated to companies with a markedly Italian character and a shared passion for quality workmanship.
_At the optical shop Ottica Aspesi1910, at Largo Richini 1, with access from Via Festa del Perdono, Internoitaliano’s presentation will instead focus on stationery design, an area opened in 2015 with the Neri family of pens and mechanical pencils (designed by Giulio Iacchetti). New to this specific market sector are a pair of scissors, a tape dispenser, a magnifying glass, a desk container (the first product by Matteo Ragni for Internoitaliano) and a desk clock.
_At Jannelli&Volpi’s JVStore at Via Melzo, 7 — Internoitaliano’s main point of sale in the city of Milan — a new display of the "Wallpaper Interiors" event will present the expanded selection of products for sale in the store, including new products from this year’s Salone and the objects from the collection.
Internoitaliano reaffirms its nature as a transverse and all-encompassing project: from the chair to the broom, and even down to the pencil. All are objects designed to convey a unique and expansive panorama of objects and lifestyles interpreted following certain common denominators such as simplicity, quality craftsmanship and the soft glow of the Italian spirit that has distinguished Internoitaliano ever since its inception. Being able to directly purchase Internoitaliano products represents a significant step towards bringing in potential new fans and satisfying an immediate, and truly tangible, demand. In addition, in Via Palermo and at Ottica Aspesi1910, each purchase will be accompanied by a special bag made by Essent’ial, designed by Giulio Iacchetti and Leonardo Sonnoli.