Kartell + Lapo in Milan
published on: 21 aprile 2016
Lapo Elkann and Garage Italia Customs are reinterpreting Kartell’s icons, using car wrapping technology to create a special limited-edition collection. During the Salone del Mobile, the flagship store in Via Turati has been transformed into a true hotbed of creativity, where Kartell products are customised with exclusive artistic reinterpretations inspired by the traditional colours of automotive nations and worlds, along with patterns from the world of fashion such as houndstooth, pinstripe and tartan.
Contamination of styles, languages and “worlds” are the features that Kartell and Lapo Elkann have in common: the desire to contaminate both worlds freely. Why? Because it is only through creative freedom and the courage to express your own visions and aesthetic intuitions that radically innovative, unconventional, successful and, above all, fun projects are born. Out of this spirit of a shared and uninhibited creative dialogue, what arose was a collaboration that aims to endure through its different variations and whose first collection inspired the idea behind Kartell’s Fuorisalone 2016. The “Kartell+Lapo. It’s a Wrap!” event, which will be dominating all of the store windows, revolves around the value of Italian artisanship and dreamlike dimensions. Within our flagship store we will be opening a “garage of dreams”, where the Garage Italia Customs experts will make customers’ dreams come true, breathing new life into Kartell furniture with a personalised touch. Through Garage Italia Customs, Lapo Elkann has customised Kartell products using wrapping, a technique that involves covering the surface with a special film. It is the first time that this procedure has been used with Kartell furniture. Displayed on an electric blue lino floor with an embossed circle pattern will be around forty of Kartell’s iconic products, personalised with graphics inspired by the automotive and fashion worlds.
Per saperne di più su: KARTELL