MoOD 2017: commercial transactions & face-to-face contacts in “boutique” concept
published on: 22 maggio 2017
With almost 90 exhibitors who have already confirmed their participation at Indigo Brussels Home Edition, the September edition is almost fully booked (99%). At Indigo Brussels is welcomed a very international audience, with exhibitors coming from 17 countries worldwide. The UK, France and Italy are the most represented countries. 15% of the exhibitors come from outside of Europe with a strong focus on East Asia and the US.
MoOD remains the essential show for original design in upholstery, window and wall coverings for the residential and contract market. There’s a clear focus on the buyer’s experience, embracing the all-important commercial transactions as well as the opportunity to have face-to-face contacts, thanks to the “boutique” concept which was introduced during the last edition. For the next edition of MoOD the sheds 1, 2 and 3 of the Tour & Taxis building will be maintained since the number of exhibitors of the last edition will most certainly be reached or even exceeded.
MoOD has a clearly European focus: 80% of the MoOD visitors are European citizens and all the selected exhibitors are presenting collections with focus on the European market. 12 countries will be represented at MoOD: the Belgian delegation will have the lead, followed by a strong Turkish delegation and 10 other countries.The new venue - Tour & Taxis, in the heart of Brussels - turned out to be a brilliant move: 76% of the exhibitors gave the venue a score of 7/10 or higher. Also the Shell Boutique Stands were successfully introduced: 74% of the exhibitors gave the new stand concept a score of 7/10 or higher.