DESIGN GROUP ITALIA
Design Group Italia is a Brand and Design Firm, with over forty years track record creating value for local and global companies. Lead by Sigurdur Thorsteinsson, Edgardo Angelini and Peter Newbould, it’s composed of a multi-disciplinary team of professionals from around the world. The studio forms a melting pot of cultures, able to bring a global perspective to every project.
Founded in Milan, the capital of Italy’s creative industries, coupled with a New York satellite lead by Gabriel Zangari. The studio leverages this as a continual source of stimulus, anticipating and interpreting changes in people’s lifestyles.Design Group Italia innovates with a mix of Italian intuition and structured Anglo-Saxon approach by capturing cultural trends, understanding everyday consumer behavior and translating these findings into an idea/product that creates a rational, emotional, sensorial and value based relationship with its user.
The ability to deliver fusion of strategy and creativity that produce real bottom line innovation is the key behind the success of Design Group Italia long term relationships with top international companies such as 3M, ABB, Pepsico and Unilever.