IL BISONTE

The space is dedicated to male and female collections and to the brand’s most cherished characteristics: the fascination of leather and its ability to acquire value and personality over time. 

The flagship, developed over around 90 square meters in the heart of Milan fashion district, aims to consolidate the brand’s tradition and historical authenticity and to define a new language, made up of a cohabitation of tradition and innovation with technological input, surprises, irony and product enhancement. 

Vudafieri and Saverino interpreted the Bisonte identity with “nonchalance”, free from design and fashion constraints, in the same way that the brand and its founder, Wanny de Filippo, have been constraint-free. 

An approach which is evident in the furniture design, almost unclassifiable and “dystonic”, or in amusing gestures such as the gigantic life-size bison, with small leather goods on show inside its belly. 

With the same spirit, videos of small cartoons and animation clips are shown inside the shop, made by the artist Felice Limosani, in which Wanny de Filippo - as Mazinga – fights to save the world, or as Giuseppe Garibaldi who, leading one thousand bisons liberates Italy. 

Great care is given to materials, authentic and faithful to artisan tradition: wood and leather that coexist with bronzed detail and accents of colour inspired by the Bisonte chromatic range. 

The cowhide leather adopts a key role, utilized for both the furniture on show, and as a decorative element. 

The passage of time is an expressive motive visible in both furnishing and architecture: on the walls there are works by the artist Filippo Falaguasta, where fragments of stucco highlight the building’s historical past. 

The floor, which is worn out in the centre of the shop, reinforces the historical authenticity idea, and recounts the passage of people through the shop over the years. 

Photo credits: Vudafieri Saverino Partners