11 Howard opens in New York
published on: 6 aprile 2016
Set on the historic Howard Street, the once nondescript structure now welcomes guests with a gateway of mature trees and marquee lights, while the custom-made steel cylindrical staircase linking to the second floor frames a neon art piece by Dan Attoe. 11 Howard’s light and airy lobby has 15-foot-high ceilings and is lined with bleached oak wood paneling and polished concrete floors, giving guests the first insight into the hotel’s innovative new-Nordic meets New York aesthetic. “We commissioned designers from Denmark renowned for defying habits and employing a sincere personal vision to their design,” Rosen says of the appointment of Space Copenhagen’s Signe Bindslev Henriksen and Peter Bundgaard.
As is to be expected of such an avid art collector, Aby Rosen has ensured that art remains at the heart of 11 Howard’s conceptual design. Guests are immediately greeted by Alexander Calder’s Untitled, 1976 mobile in the lobby and every corner of the hotel boasts a sculpture, painting, or digital art piece carefully curated by Rosen himself. On the second floor, The Library is an immersive art living space with its collection of one-of-a-kind furniture, as well as photographs by Hiroshi Sugimoto. Among the world-class art pieces, it is the spectacular mural by young, unknown artists on the hotel’s south wall that is most striking. Under the guidance of acclaimed contemporary artist Jeff Koons, emerging artists from the local Groundswell group have created a visual celebration of the culture and history of SoHo.
11 Howard is located on Howard Street, in New York City’s pulse-quickening SoHo district. With its eclectic mix of culture, food, and fashion, this storied area of lower Manhattan is one of the borough’s last great domains.