Alpi makes its debut at the fuorisalone 2016 with Piero Lissoni
published on: 24 marzo 2016
For Design Week in Milan, ALPI presents important new product developments and the first concrete results of the collaboration launched in mid-2015 with Piero Lissoni, art director of the brand. A new coordinated image with the lean, elegant style typical of Lissoni, expressed in the new company profile, visually enhanced by the refined photographs of Gianluca Vassallo, represents the symbol of the company’s new direction, projected towards renewed interaction with the world of design. As seen in the new products created by Lissoni himself, alongside the Campana brothers and the Swedish duo Front. New developments include the ALPI Piaçava and ALPI Pirarucu veneers designed by the Campana brothers, who for the textures of these original wood surfaces have taken their cue from the incredible nature of the Amazon region. The first is based on the Piaçava, the local name of a coconut palm native to the Amazon that reaches heights of 15 meters, whose particularly strong fibers are used to build the roofs of huts – hence the particular filament texture of the new ALPI Piaçava. Pirarucu, on the other hand, is one of the world’s largest freshwater fish species, also typical of the Amazon River. The name, again from the Tupi language, means "fish (pirá) red (arucu)," referring to the color of its scales, which are mostly silver but reddish towards the tail. Belonging to the osteoglossomorph (bone-tongued) family, dating back to over 100 million years ago, these fish can be seen as living fossils and stand out for the particular formation of the skin, used by local craftsmen, which the designers have reproduced in this new texture for ALPI. The new Designer Collections of ALPI lignum veneer by Piero Lissoni, Campana Brothers and Front, with their varied stylistic approaches, are the ideal expression of that aesthetic and design freedom that has always been part of the philosophy of ALPI, a company with an extensive tailor-made approach, with roots in the past but a clear vision of the future.
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