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AMBIENTE 2017: summit meeting of the consumer-goods industry

published on: 16 febbraio 2017
AMBIENTE 2017: summit meeting of the consumer-goods industry
After five energy-charged days, the world’s leading trade fair closed its doors today. Altogether, 142,000 buyers from 154 countries (2016: 135,988 from 142 countries1) made their way to Frankfurt for this pivotal consumer-goods fair, an increase of almost four percent. There, 4,454 exhibitors from 96 countries (2016: 4,386 from 95 countries), presented the latest trends and innovations on 308,000 square metres (gross) in 27 exhibition halls.

“Ambiente is the international summit meeting of the consumer-goods industry”, said Detlef Braun, Member of the Executive Board of Messe Frankfurt. More than half of all visitors – 55 percent – came to Frankfurt from outside Germany. Moreover, the percentage of international exhibitors reached the record level of 80 percent. “Also particularly impressive is the increase of almost four percent in the number of visitors, which was split equally between German and international visitors. At Ambiente, representatives of the trade from all over the world expand their networks of contacts and place orders”, adds Detlef Braun. 

Top German and international decision makers were also better represented than in 2016, and this ensured good export business and a positive atmosphere in the halls. The top ten visitor nations after Germany were Italy, China, France, the USA, Spain, the United Kingdom, the Netherlands, Switzerland, South Korea and Turkey. Over 3,000 visitors came to Frankfurt from the United Kingdom, this year’s Ambiente Partner Country, an increase of around 200 over last year. There was also above-average growth in the number of visitors from China, Hong Kong, Taiwan and Vietnam, as well as the USA, Canada, Australia, Russia, the United Arab Emirates and South American nations, such as Brazil, Uruguay and Argentina.

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