Eventi
Domotex 2018: new concept is right on target
published on: 18 gennaio 2018
Domotex 2018 featured a fresher, more modern, trendier look and feel than ever.
Running from 12 to 15 January in Hannover, Germany, the event sported an all-new
site and hall layout, plus a new Friday-to-Monday run and an array of immersive
displays exploring the lead theme of Unique Youniverse. This all added up to optimal
visitor orientation and a fresh take on the world of floor coverings. As the world’s
leading trade fair for carpets and floor coverings, Domotex once again delivered top
performance as a driver of new business, trends and innovations. 1,615 exhibitors and
45,000 trade visitors from over 100 nations traveled to Hannover to kick off an
exciting year of business. The new Domotex was enthusiastically received by the
global floor coverings industry, which sported a record number of exhibitors and a
record amount of booked space (106,000 square meters), thus underscoring a
tangible turnaround in the floor coverings industry.
The special “Framing Trends” showcase in Hall 9 was where visitors could most fully
experience the significance of “Unique Youniverse” as the exhibition’s keynote
theme. Exhibitors, young designers and artists used Framing Trends to explore the
topic of individuality in 20 different “framed” rooms. This special display proved
hugely popular among attendees and offered a wealth of inspiration. “Framing Trends
was a big success. Its fresh approach gave rise to lots of new ideas and made Domotex more attractive than ever,” remarked Gruchow. “This special showcase will
therefore also be a key offering at future editions of Domotex,” he added.
A visit to Framing Trends was particularly high on the agenda of architects, designers
and planners, who used this creative hotspot to gather new inspiration for their work
– all the more so since Framing Trends covered the full spectrum of floor covering
products.More than 65 percent of the event’s 45,000 visitors came from abroad – around 60
percent of them coming from Europe, with some 25 percent from Asia and 11
percent from the Americas. Attendance from the United States and South and Central
America increased. The majority of DOMOTEX visitors were buyers from specialist
retailers and wholesalers as well as architects and interior designers and workers from
the skilled trades. A strong increase in attendance was particularly evident among
home furnishing and furniture stores, architects, interior designers, contract floorers
and skilled tradesmen. As usual, Domotex visitors once again demonstrated a high
degree of decision-making authority.
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