First edition of Salone del Mobile.Milano Shanghai kicks off

published on: 21 novembre 2016
First edition of Salone del Mobile.Milano Shanghai kicks off
Last saturday saw the launch of the first ever edition of the Salone del Mobile.Milano Shanghai at the SEC – Shanghai Exhibition Center attended by representatives of the Italian institutions, Ivan Scalfarotto, UnderSecretary for Economic Development, members of the Italian Trade Agency ICE and institutional representatives in China in particular. 

This is a “special” edition brought to the Chinese market by the international platform for creativity, design and furnishing that is the Salone del Mobile.Milano, showcasing a selection of 56 Italian companies, representing the pinnacle of Made in Italy and top quality manufacturing for an exhibition/event that will provide a unique visitor experience, with an exhibition designed to introduce them to the beauty, the artisan quality, the luxury and the elegance of the Italian Way of Living. 

China is one of the world’s most dynamic Furnishing Macrosystem export countries (including lighting systems, bathrooms and offices), seeing a 22.9% rise (January-July 2016 vs. 2015); equally market appetite for Made in Italy furnishing is strengthening and China is now the eighth destination country for Italian furnishing (Source: FederlegnoArredo Study Centre). 

SaloneSatellite, the first event to focus entirely on young designers, immediately becoming the leading platform for interface between entrepreneurs, talent scouts and the most promising young talents, provides a further opportunity for comparison. Created in 1998, it marked a leap of faith in the creative potential of designers under 35. Hard on the heels of the twelfth edition of the Saloni WorldWide in Moscow, SaloneSatellite Shanghai is making its debut with the first edition to feature young Chinese designers.



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