Eventi
IFFS 2017: the future is now!
published on: 7 ottobre 2016
IFFS Pte Ltd today announces a series of updates for the International
Furniture Fair Singapore 2017 that will make its return from 9 - 12 March at the Singapore EXPO.
Along with co-located events - the 34th ASEAN Furniture Show (AFS) and the inaugural Nook Asia, the
shows will continue to celebrate design, invoke inspiration, and facilitate business discussions, with
the aim of promoting trade and growth for the industry. Online registration has commenced and to
date, 1,500 industry professionals have already registered for the event.
New Pavilions
New for 2017, IFFS welcomes the European Union Pavilion to the inaugural Nook Asia event.
Organised in partnership with European Union Gateway Business Avenues - a business support
programme for Europe-based SMEs to establish business collaborations through business
matchmaking and support services, the pavilion is expected to house 50 design & interior companies
that hail from 28 different EU countries. European companies are known for their excellent
craftsmanship and innovative ideas, and are often recognised as top trendsetters within the global
furniture industry. The inclusion of the EU Pavilion is expected to enhance the design quotient at Nook
Asia.
Also new is the Brand Franchise Pavilion that is devoted to furniture & furnishing franchisors, and
caters specially to brands that are exploring international franchise expansion. Yet another new
feature area is the Upholstery Pavilion that houses a curated line-up of exhibitors with upholstery
offerings.
Design-centric Showcases
Returning to IFFS, the Outdoor Boulevard is a dedicated area for exhibitors with garden and/or
outdoor offerings to showcase their best. Here, visitors get as close to experiencing the outdoors as
possible within an indoor setting. The Design STARS Showcase is also slated to make a comeback
next year, featuring product debuts by design talents from around the world.
In addition, IFFS 2017 will see the introduction of a unique experiential zone that is designed to
titillate the senses of visitors by providing a visual extravaganza. This feature area will be curated by
acclaimed local designer, Nathan Yong, and will bring together a group of exhibitors who will each
present their best offerings under a collective theme. A central café and bar will also be incorporated
to the zone to foster closer interactions amongst exhibitors and visitors.
IFFS Elite Club
For the first time, IFFS will feature Elite Club, an exclusive invitation-only initiative that is designed for
key decision makers representing the movers and shakers of the industry. Membership is extended
only to a select group of buyers and exhibitors who are carefully evaluated against stringent criteria.
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