Interview to Alberto Vignatelli
published on: 14 dicembre 2016
We met Alberto Vignatelli, CEO and President of Luxury Living Group, who showed us the new market strategies.
At the Salone del Mobile 2016, the new collections Bugatti Home and Ritz Paris Home have been presented in exclusive to the public. How are they born and how these two new "souls" integrate in the group?
The Salone del Mobile 2016 has been an important event to present the new Luxury Living Group collections. The Bugatti Home project, for example, was born with the desire to celebrate the stylistic manifesto of the French Maison bringing out its inspiration from the brand heritage and the unmistakable and original vision of the founder Ettore Bugatti. For the definition of the collection we made a thorough study on the brand codes, re-read with meticulous care by the architect Carlo Colombo, in collaboration with Etienne Salome, Head of Design Bugatti, who signed a unique collection realized thanks to the expertise of the Group. Ritz Paris Home Collection, instead, was born under the artistic guidance of the French architect Cyril Vergnol, one of the most popular interior designers on the global scenario. The idea behind this new chapter in the history of Luxury Living Group draws inspiration from the style and mood of the grandeur of the hotel in Paris which has recently reopened its doors after a long and meticulous restoration and redefinition intervention.
Luxury Living Group operates at the peak of the highest segment in the market, with an offer so wide to embrace all styles and conciliate different needs. Can you tell us the specificity of each brand and their target markets?
Today Luxury Living Group is a unique reality which holds knowledge and production capacity at the highest level of quality, both in terms of manufacturing and aesthetics as well as constant innovation. A wide spectrum of stylistic aspects and interior interpretations ranging from minimal abstraction (Bugatti Home, Paul Mathieu)to fashion suggestions (Fendi Casa, Fendi Casa Ambiente Cucina, Trussardi Casa) up to the current reinvention of the grand décor ( Ritz Paris Home Collection, Heritage Collection). An extraordinary creative mosaic, ranging from the mark of classic to high tech experiments, constantly looking to the future. Currently, we are present in the main capitals of international design - Milan, London, Paris, Miami, New York, Los Angeles - and recently also in Moscow and Beijing with special hubs dedicated to the contract segment. The Italian savoir faire is yearned at international level and we are proud to spread the concept of interior design Made in Italy through our proposals in the most competitive and demanding markets, recording steady and growing performance.
Per saperne di più su: LUXURY LIVING GROUP