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New Partner Country of Ambiente 2017 chosen

published on: 18 febbraio 2016
New Partner Country of Ambiente 2017 chosen
The United Kingdom is the Ambiente Partner Country for 2017. Messe Frankfurt announced this at a reception for this year’s Partner Country, Italy. “We are delighted that the United Kingdom is to be the Partner Country of Ambiente, the world’s leading trade fair for the consumergoods sector. The United Kingdom is a nation that stands not only for classic but also for eccentric and individual design. Ambiente is the perfect platform for inspiring both the domestic and the world market with its products”, said Detlef Braun, Member of the Board of Management of Messe Frankfurt GmbH. After Denmark, France, Japan, the USA and Italy, the United Kingdom is the sixth Partner Country of the leading international consumer-goods fair. This year, the Partner Country presentation was once again one of the magnets for visitors to Ambiente. Now, visitors and exhibitors can already begin looking forward to an impressive show by the new Partner Country. Numerous guests from business, politics and society came to the reception, during which Italian Consul General Maurizio Canfora handed the Partner Country Globe to British Consul General Susan Speller and British Honorary Consul Dr Andreas Fabritius. Among the guests were the distinguished, award-winning actor Mario Adorf and renowned Italian designer Paola Navone, the curator of this year’s Partner Country presentation. During the ceremony, Sir Sebastian Wood, British Ambassador to Germany, said, “I am delighted that the UK has been chosen as partner country of Ambiente 2017, the world-leading consumer goods trade fair. It is an excellent opportunity for British companies and designers to present both their products and the diversity, innovation and uniqueness of British design, and to establish contact with trade experts and business partners.” Page 2 Ambiente Frankfurt am Main, 12 to 16 February 2016 A total of 4,387 exhibitors from 96 countries are showing their latest products on 308,000 square metres of exhibition space (gross) at this year’s Ambiente. With 137 exhibitors in 2016, the United Kingdom is the seventh-biggest exhibitor nation at the world’s leading consumer-goods fair. On the visitor side, the United Kingdom came fifth after Germany at Ambiente 2015. Ambiente 2017 will be held at Frankfurt Fair and Exhibition Centre from 10 to 14 February 2017.

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