Salone del Mobile.Milano 2016: innovation in progress
published on: 15 dicembre 2015
The eyes of the world will be on the 55th edition of the Salone del Mobile.Milano: a fascinating and evolving platform showcasing products and services of the highest quality, at the Milan Fairgrounds, Rho, from 12th to 17th April 2016. Also featuring three exhibitions, a short film, an award and the city as a whole. The Salone del Mobile is sold out again this year, confirming yet again its position as the go-to appointment for companies, operators and visitors within the sector.
A global platform for all the latest in home furnishing, the Salone is now into its 55th year, championing innovation and internationality – in fact the number of foreign exhibitors has risen again, now making up almost 30% of all the manufacturers at the fair.
“We are ready to embark on this landmark 55th edition. It shows clear signs of being interesting and robust, in terms of both the wide-ranging commercial offering from a phalanx of the foremost companies on the national and international market, and in terms of the balance achieved between tradition and innovation in the name of quality and refinement. The ever-increasing interest show by operators, journalists and members of the public is testament to the variety and quality of the event: the Salone del Mobile, along with the city of Milan, manages to capture the attention of more than 300,000 visitors, from 165 different countries”, said President Roberto Snaidero.
This edition, at the Rho Milan Fairgrounds from 12th to 17th April, will feature the Salone Internazionale del Mobile along with the International Furnishing Accessories Exhibition, more than 1,300 exhibitors ranged over 145,000 square metres (to date), split into Classic and Design sections, making for a visitor-friendly floor plan and a 360° insight into the world of furniture and furnishing accessories. The biennial EuroCucina and its collateral exhibition FTK (Technology For the Kitchen) are back – in Pavilions 9-11 and 13-15 – along with the International Bathroom Exhibition in Pavilions 22-24. EuroCucina will showcase all the latest in the realm of high quality kitchens, responding to the escalating demand for functionality from increasingly savvy consumers. Its collateral event, FTK (Technology For the Kitchen), specialises in built-in appliances and cooker hoods, presenting the latest technology for “cooking” and living the kitchen space to the full. The focus at the International Bathroom Exhibition, on the other hand, will be on absolutely cutting edge bathroom furniture and accessories, shower cubicles and saunas, sanitary ware, radiators and coverings, bathroom and/or kitchen taps, bath and hydromassage tubs, for putting a personal stamp on the domestic space devoted to wellness and pampering. The 19th edition of SaloneSatellite will be in Pavilions 13 and 15, along with EuroCucina, with free entry from Cargo 4. Its corollary, theSaloneSatellite Award – now into its 7th edition – is devoted to young designers under 35, with prizes for the three best prototypes on show conforming to the product categories at the exhibition.