ARCHITECT@WORK 2015: great success for the second edition
published on: 3 dicembre 2015
The second edition of ARCHITECT@WORK in Milan, which was held at MiCo on 25 and 26 November 2015,drew in a total of 2.960 visitors. A magnificent result which represents a 35% growth compared to last year’s edition. Over 140 manufacturers and exclusive distributors showcased their innovations to a very select audience of architects and interior designers. Every single product on display at ARCHITECT@WORK had first been assessed by a judging panel of architects and interior designers. Key factor for products to be approved is their innovative character, which can be rather technical or more design-linked depending on the sector. During build up all stands are checked to ensure that only approved products are displayed. Professionals visiting ARCHITECT@WORK Milan 2015 found the event to be “interesting and inspiring”, “something unique”, “a friendly and positive environment well different from the stressful atmosphere of usual fairs”. Enthusiastic reactions were also given to the 4 seminars that were held (in collaboration with OFARCH) during the two-day event, for which attendeescould obtain professional credits: on 25 November “Floating town” by Arch. Dante O. Benini – Dante O. Benini & Partners / Architects and “Economia circolare e rinnovabilità dei materiali per l’architettura e il design” by Arch. Marco Capellini – Matrec; on 26 November “Giardini del deserto” by Arch. Enrico Vianello – tamassociati and “Be Water” by Arch. Michele Brunello and Arch. Marco Brega – DONTSTOP architettura. In particular, the speech “Floating town” by Architect Dante O. Benini registered a full house. The well-thought material exhibition “Renewability”, in collaboration with Matrec, and the wide range ofpublications available at the Temporary Bookstore added extra value to the experience of ARCHITECT@WORK Milan 2015. The next edition of ARCHITECT@WORK Milan will be held on 23 – 24 November 2016 at MiCo –Milano Congressi.