Starwood announces St. Regis Belgrade

published on: 26 aprile 2016
Starwood announces St. Regis Belgrade
Starwood Hotels Worldwide has announced the signing of The St. Regis Belgrade and The Residences at The St. Regis Belgrade, a development project slated to open in 2019. Owned by Belgrade Waterfront, the 125-guestroom hotel will additionally feature 220 St. Regis branded residences in Kula Belgrade, the country’s highest mixed-use tower that will form the centrepiece of the new Belgrade Waterfront development.
The cooperation between Belgrade Waterfront and Starwood with The St. Regis Belgrade is a sign of prosperity for Serbia and its potential as a tourist destination. Setting the tone for Belgrade Waterfront, the St. Regis brand is renowned for providing unmatched services for its guests,” comments Nikola Nedeljkovic, General Manager, Belgrade Waterfront: “Situated at a prime location in Kula Belgrade, the highest tower in the development, The St. Regis Belgrade will offer sweeping city and river views from the observation deck at the top of the tower.
Designed by internationally acclaimed design firm Skidmore, Owings & Merrill Global, with a height of more than 550ft and overlooking the Sava River and Kalemegdan Fortress, Kula Belgrade will set an unprecedented architectural benchmark for property developers in the region.
The St. Regis Belgrade will occupy the first nine floors of Kula Belgrade and will offer 125 elegant guestrooms and suites looking out on the city or River Sava. The hotel will feature distinct dining experiences including a restaurant at the top of the tower with panoramic views, an all-day dining venue and the St. Regis Bar, inspired by the iconic King Cole Bar at The St. Regis New York. Luxury leisure facilities will include a spa, pool, gymnasium, and event and meeting space for special celebrations.
The landmark building will feature 220 luxurious St. Regis branded residences ranging from 750 to 1,700ft2 across the 14th and 39th floors. Meanwhile, the hotel will be firmly placed on the Belgrade Waterfront, featuring commercial hubs, hotels, educational institutions, healthcare amenities, a 1.1 mile-long public waterfront and parks featuring leisure attractions. 
 “We are delighted to strengthen our relationship with Belgrade Waterfront and to introduce the St. Regis brand and its bespoke hospitality to Serbia,” says Michael Wale, President of Starwood Hotels & Resorts, Europe, Africa and Middle East: “Belgrade is fast emerging as a popular tourist destination in Europe and we are proud to be part of this new, exciting landmark development.” 
This signing fuels Starwood’s strong growth momentum in Europe, where we continue to see a demand for high-end hotel accommodations,” concludes Karl Bieberach, Vice President, Development, Starwood Hotels & Resorts Europe, Africa and Middle East: “We are particularly interested in expanding our luxury portfolio and The St. Regis Belgrade will be a terrific addition to our strong and growing footprint in the region.


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