Tendence 2017: new concept and new dates
published on: 22 marzo 2017
Innumerable new products for furnishing, living and giving will be on show at Tendence (24 to 27 June 2017), the most international and first order platform of the second half of the year. With a significantly broader product spectrum and new dates ahead of all other autumn order fairs, Tendence offers the European retail trade an exclusive overview of innovations for the coming half of the year. Under the motto, ‘Two Seasons, One Date’, it is also the meeting place for all bulk-buying and international channels of distribution and sales. Accordingly, buyers needing to order large quantities will find International Sourcing as a separate part of the fair in Hall 10.1. “Our aim was and is unequivocal: growth in terms of both new exhibitors and new visitor target groups. And we have very nearly achieved this goal. Hall 8.0 with the seasonal decorations and lovely home segments is already overbooked. The growth strategy is also proving a success in the home-textiles segment. And the outdoor product group is also flourishing. In a nutshell, we are on the right track”, says Philipp Ferger, Group Show Director Tendence.
‘Impulses by Tendence’ for the European retail trade The new ‘Impulses by Tendence’ area in Hall 11.0 offers answers to the questions asked day in, day out by the European retail trade against the background of increasing digitalisation. There, the fair and industry meet and show examples that every business can use and show efficiently. The brand experiences to be seen generate new impulses for the retail trade – supported by ultra-modern technology, such as apps and the internet. At a special joint area with presentation platforms and workshops, retailers can learn how to increase revenues at the point of sale. All demonstrations will be made using current products of the exhibitors involved. The really clever part: an interactive app extends the trade-fair experience until the next Tendence. “A positive side effect: through this new concept, we are also expanding the spectrum in the kitchen and tableware fields”, says Ferger. Market leaders such as ASA, Blomus, Elo, Eva Solo, Jähn and Koziol have already joined as Premium Partners. Other companies have announced their intention to participate.