The history begins in the eighties and tells how the passion for the quality of Florentine textile manufacturing led to the creation of upholstered furniture, combining top quality with attention to detail and a vibrant and eternal image. During the last years, its main goal has been brand reinforcement and repositioning in the high end sector of the market. Furniture transforms itself into metaphor. Arketipo Firenze image creates tangible sets, where the sofa embraces the beauty of a woman, who interprets her style without hesitations. Stories of great impact which emphasize the brand and offer space to dreams. The image creates a concrete life style which ranges over different taste areas. For Arketipo Firenze Design is life, stylistic transgression and wish to express one’s own values through non-banal forms and materials. “Curiosity is in our DNA – affirms Lorenzo Cattelan, creative soul and great lover of beauty – and this leads us to search for new communication forms, new materials and technologies." Its mission is to be special at all costs. To reinforce the brand to face new commercial challenges, with the strength to be able to make a trend, when trend is history. To make the Brand a reference point for a transversal consumers’ segment but with a unexceptionable taste. Besides, to enlarge the offer and propose accessories that can bear comparison with upholstered furniture, core business of the Company.