The brand's identity, a blend of expert craftsmanship and research, sustainability and co-design, passion and flair. • CRAFTSMANSHIP Poltrona Frau is the intelligence of hands, man's ability, tradition, sartorial savoir faire. Poltrona Frau is timeless icons, long sellers and contemporary best sellers. Poltrona Frau is strictly the finest European full-grain leather. Poltrona Frau is research and development as a guarantee of the best quality standards.