STARCK AGENCY

Starck vehemently believes this poetic and political, rebellious and benevolent, pragmatic and subversive duty should be shared by everyone. He sums it up with the humour that’s set him apart from the very beginning: “No one has to be a genius, but everyone has to participate.” In the eyes of this accomplished citizen of the world, sharing his ethical and humanist vision of a more equal planet is a duty, if not a moral imperative, that results in unconventional projects, bearing fertile surprises. It’s easy to guess his course of action: an object must be useful before being beautiful. His prophetic awareness of ecological implications, his deep understanding of contemporary mutations, his enthusiasm for imagining new lifestyles, his determination to change the world, his commitment to sustainable de-growth, his love of ideas, his concern with defending the intelligence of usefulness – and the usefulness of intelligence – have taken him from iconic creation to iconic creation... From everyday products like furniture and lemon squeezers to revolutionary mega-yachts, intensely vibrant, stimulating and phantasmagorical hotels and the miraculous technologies of individual wind turbines and the electric car, he never stops pushing the limits and criteria of contemporary design. It’s as a true visionary that he puts this art of innovation to the service of a design and democratic ecology, action-driven and respectful to both human and nature’s heritage, whether it’s with the Elise recycling bin or the Zartan, the first entirely recycled roto-moulded chair. The affordable and adjustable P.A.T.H. houses – high-tech pre-fab habitations – recently attested to the durability of an approach that he initiated in 1994 with the prefab house on sale in the 3 Suisses catalogue.