Year: 2015


Designer: 3LHD


Status: Completed

Adriatic is a unique hotel with art providing an unrepeatable ambient in which fantasy and reality interact through artistic interventions and everyday objects. The existing building situated on an attractive site next to the sea was constructed in 1913 as one of the first hotels in the region and is nowadays the only one situated in the urban structure of the city of Rovinj. 
By a comprehensive reconstruction and a collective effort of creative artists from Croatia, Slovenia, Austria, Italy, Germany and France, gathered around 3LHDs concept, the hotel was transformed into a luxurious focal point of the city. Traditional, authentic historical appearance was maintained in the exterior, while the new interior designed by Studio Franić Šekoranja with 3LHD is visually lavish, eclectic, modern, classic and elegant, with an abundance of texture, shades and colours. When designing the interior concept the emphasis was placed on creating the atmosphere and aesthetics rather than the restoration of the original interior. The main characteristic of the interior are site-specific art installations, complemented with smaller works that are placed throughout the space, whose authors are well-known international artists. The entire hotel art collection consists of more than a hundred pieces of museum value which will be enjoyed by curious guests looking for a different experience.
In addition to preserving the heritage values of the hotel, historical layers of the hotel were interpreted in the design, and the artistic interventions created a contemporary cosmopolitan spirit. The building is located in a protected historic centre of Rovinj, causing the renovation project to have a lot of predetermined factors. The conservationists’ attitude was fully abided by and full reconstruction of the facade was implemented without any possibility of modern reinterpretation of certain of its sections. Changes were allowed in the interior. The program concept set by the investor for this reconstruction is based on spacious rooms and ground floor catering facilities oriented to all guests of Rovinj, not just the hotel guests. A series of interventions thus opened up the interior and made it more representative. Emphasis was placed on maintaining the existing staircase that leads from the first to the fourth floor. The new staircase from the ground floor to the rooms is set in an eccentric ratio relative to the ground floor plan in order to open the public hotel amenities (caffe, brasserie) towards the town square. 
Each area in the hotel was treated individually and emanates a different atmosphere: the brasserie is comfortable, in Mediterranean shades and intertwined with the scenery, black hallways are illuminated by artistic light installations leading to white and airy rooms overlooking urban life of the old town. Dark mirrors on bathroom room walls negate space and make classic rectangular ground-plans "anti-classic".

Photo credits: Dusko Vlaovic