LE MÉRIDIEN VISCONTI ROME
Designer: ARA DESIGN|
Le Méridien Hotels & Resorts, part of Marriott International, Inc. (NASDAQ:MAR), marked a milestone: reintroducing the brand to Italy and reimagining an iconic palace to debut Le Méridien Visconti Rome. Following its meticulous renovation and conversion, Le Méridien Visconti Rome, owned and managed by the Toti Group, now boasts custom-designed guestrooms, suites and a transformation of the hotel’s public spaces, including the brand’s signature lobby concept: Le Méridien Hub.Located in the charming Prati district, ideally situated between the Spanish Steps and the Vatican, Le Méridien Visconti Rome is deceivingly residential with 240 guestrooms and suites – ideal for business, leisure and group travel. Led by ara Design International, the hotel’s redesign is rooted in a classic Italian style with understated, geometrical references to Rome’s fabled treasures, including the Pantheon.
“Le Méridien brand’s philosophy complements the distinctive traits of Italian culture, art, design and music,” said Marina Toti, CEO, Le Méridien Visconti Rome. “We are proud to be part of Marriott International, and with this magnificent hotel serving as an iconic hotel for Le Méridien, we are confident we will achieve great results and success.”The hotel’s interior design is a contemporary realisation of mid-century modernism: a material palette of marble, wood and natural textures juxtapose vibrant textile blocks with references to the work of famous Italian designer and architect Gio Ponti, who was popular during the time of the building’s initial construction. The Hub at Le Méridien Visconti Rome, featuring the Longitude 12 Bar & Bistrot, is a social gathering place for creative people to converse, collaborate and exchange with communal tables and chairs that invite connection and socialising. The focal point of the Hub is the espresso machine, drawing guests to the aroma, sounds and visuals of a master barista at work. The Longitude 12 Bar & Bistrot transforms from a bright and fresh coffee house by day, to a sophisticated cocktail bar by night, revealing a progressive angle on a traditional bar. ara Design International facilitated the design elements of transition from day to night with rotating panels, lowered ambient light and a creative use of mirrors.