The new Luceplan’s showroom in Milan designed by Ico Migliore e Mara Servetto is a great “Luminous Library”, an open, lively space, directly connected to the Corso Monforte’s storecase.
Boxes of different sizes stick out of the walls, as if they had been extracted from the back-walls to define the exhibition zone where every product is framed by white metal.
The narrative flows, bouncing on the different sides of the central side, invading even the ceiling. There, the metal frame marks exhibition spaces for hanging up products, pointed out by an angular graphic veil.
The rhythmic tale continues along the corridor, reaching the final space. There, between stairs characterised by a welcoming, cosy quality, is a multimedia graphic wall, a tool to explore the Luceplan’s catalogue and to take the visitor directly in the Luceplan’s world.
Photo credits: Alessandro Milani
Designer: MIGLIORE + SERVETTO