Architectures

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PRIMARK

City: DUBLIN

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Year: 2015

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Designer: MOREYSMITH

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Status: Completed

Recycled shopping bags and clothing labels adorn the walls at budget fashion retailer Primark's international headquarters in Dublin by British studio MoreySmith.To create Primark's new headquarters, MoreySmith connected a 20th-century listed building to an adjacent property constructed in the 1990s, with a 13-metre-long timber and steel bridge that crosses a central atrium. The atrium – which had originally been an external courtyard – includes cafes, a bar, and informal working areas. The space is topped by a glazed roof that brings natural light into the four-floor office, which houses 600 members of Primark's staff. The office also houses photographic and design studios, a reading room stocked retail-focused reading matter, and a gym with exercise equipment.

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