QBIC HOTEL LONDON CITY
Blacksheep were approached by Qbic to partner with them on the design of their new innovative hotel in London, a sister hotel to Qbic Amsterdam. Qbic is an affordable pod style hotel for the budget savvy traveller. Key to their offer is their modular bedrooms, called Cubis, which are made off-site and can be easily installed to exacting specifications. Blacksheep was to design the public spaces including a dining/living area and library, which would not only translate Qbic’s strong brand identity and philosophy but also reflect the charm and vibrancy of its East London location, Whitechapel. This brief was also heavily influenced by Qbic’s desire to integrate into the local community, taking inspiration from the surrounding area and creating a home away from home experience.