en it




Year: 2018


Designer: IL PRISMA


Status: Completed

Il Prisma evolves UBI banking experience with a design focused on the role of the emotion together with environment, service, and product that can affect different shades. 
The new design concept identifies the hallmark of the company, focusing the particular attention of UBI towards the emotional charge, both before and during the service. 
At the heart of it is the willingness to instill faithful UBI Banca position “Fare banca per bene” – “doing bank properly”. The objective is to create an “Emotional branch”, that is a place where clients’ needs and positive or negative sensation are understood and led towards a meaningful dialogue. 
This happens thanks to a direct involvement with the clients through the Welcome Area. Here, UBI Banca staff together with a welcome pad offer support to manage their requests, needs, and help them to use self and advanced checkout. The support is helpful to discover digital services inside the educational area and to lead customers through different kind of consulting areas. 
The colour with shades carries out a chromo therapeutic role and guide people into the different functional areas of the branch; tactile materials contribute to the welcome experience together with the colour, the light, the soft and smoothly shapes. 

Photo credits: Il Prima